Privacy Policy

1. Information We Collect

When you use our website or place an order, we may collect the following:

• Personal details: Name, email address, phone number, and delivery address.
• Payment information: Transaction details processed securely through our payment gateway. We do not store card or UPI details on our servers.
• Usage data: Browser type, pages visited, time spent on pages, and referring URLs, collected via cookies and analytics tools to improve our website.
• Communications: Messages you send us via email, WhatsApp, or our contact form.

2. How We Use Your Information

We use the information collected to:

• Process and fulfil your orders and send order confirmations.
• Communicate about your order status, shipping updates, and delivery.
• Respond to queries, complaints, or return requests.
• Send promotional emails or offers, only if you have opted in. You may unsubscribe at any time.
• Improve our website, products, and customer experience using anonymised analytics data.
• Comply with applicable legal and regulatory obligations.

3. Sharing of Information

We share your information only with trusted third parties who assist us in operating our business, and only to the extent necessary:

• Logistics partners (e.g. Delhivery, Shiprocket), to deliver your order. They receive your name, address, and phone number only.
• Payment gatewaysto process transactions securely.
• Analytics providers (e.g. Google Analytics), using anonymised, aggregated data only.

We do not share your data with advertisers, data brokers, or any other third parties for their own use.

4. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and understand how you use the site.

• Essential cookies: Required for the website to function (e.g., shopping cart, login session).
• Analytics cookies: Help us understand visitor behaviour in aggregate. You can opt out via your browser settings.

Most browsers allow you to refuse or delete cookies. Note that disabling essential cookies may affect your shopping experience.

5. Data Retention

We retain your order and account information for as long as necessary to fulfil orders and comply with our legal obligations (typically 7 years for financial records, as required under Indian law). You may request deletion of your data at any time, subject to applicable legal requirements.

6. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal retention requirements).
• Opt out of marketing communications at any time.
• Lodge a complaint with the relevant data protection authority.

To exercise any of these rights, please contact us at support@purehappiness.in.

7. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss. All payment transactions are encrypted using SSL technology. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website and products are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with the revised date. We encourage you to review this page periodically.