Brightening Face Wash

Cleanse | Hydrate | Even-Looking Skin
Dermatology-Led | Sulphate-Free | Daily Use

A gentle, non-stripping face wash designed to cleanse impurities, maintain skin hydration, and support a brighter, more even-looking complexion — for fresh, healthy-looking skin every day.

WHY YOUR SKIN NEEDS THIS
Cleansing Shouldn’t Compromise Your Skin

Daily cleansing is essential — but harsh cleansers can strip the skin, disrupt moisture balance, and lead to dryness, sensitivity, or dullness.

Pure Happiness Gentle Brightening Face Wash is formulated with mild, sulphate-free cleansers and skin-supporting ingredients that effectively remove dirt, oil, and impurities while helping maintain hydration and skin comfort.

Clean skin. Balanced skin. Healthy-looking skin.

WHAT MAKES IT EFFECTIVE
Gentle Sulphate-Free Cleansing System

Formulated with mild surfactants like Decyl Glucoside and Lauryl Glucoside that cleanse effectively without over-drying or irritating the skin.

• Removes dirt, oil, and impurities
• Maintains skin’s natural moisture balance
• Suitable for daily use

Brightening Support Complex

Enriched with:

Licorice Extract – Helps support a more radiant and even-looking complexion
Alpha Arbutin – Helps improve the appearance of uneven skin tone
Ethyl Ascorbic Acid (Vitamin C derivative) – Supports visible brightness and skin clarity

Hydration & Skin Comfort

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Sodium Hyaluronate – Helps retain moisture and keep skin hydrated
Glycerin – Supports skin softness and smooth feel
Plant-derived moisture complex (Xylitylglucoside, Anhydroxylitol, Xylitol) – Helps maintain hydration balance during and after cleansing

Skin Refining Support

Niacinamide helps support smoother-looking skin, improve texture appearance, and enhance overall skin clarity.

FORMULATION HIGHLIGHTS

• Sulphate-free cleansing base
• Dermatology-led formulation
• Non-stripping and gentle
• Suitable for daily use
• Designed for all skin types

When used consistently as part of your routine.

IDEAL FOR

Skin Types:
Dry | Normal | Combination | Oily | Sensitive

Concerns:
Dullness | Uneven tone | Daily cleansing | Mild hydration support | Skin freshness

Suitable for: 18+ years

FULL INGREDIENT LIST

Aqua (Water), Decyl Glucoside, Lauryl Glucoside, Disodium Cocoamphodiacetate, Disodium Cocoyl Glutamate, Acrylates Copolymer, Xanthan Gum, Glycerin, Licorice Extract, Xylitylglucoside, Anhydroxylitol, Xylitol, Niacinamide, Sodium Hyaluronate, 3-O Ethyl Ascorbic Acid, Alpha Arbutin, Fragrance, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid.

OUR CLEAN PROMISE

✔ Paraben Free
✔ Sulphate Free
✔ Mineral Oil Free
✔ Silicone Free
✔ Balanced pH

Dermatology-led. Skin-first. Gentle by design.

BUILD YOUR SKINCARE ROUTINE

Morning Routine:

1. Pure Happiness Gentle Brightening Face Wash
2. Pure Happiness 10% Vitamin C Serum
3. Pure Happiness Moisturizer
4. Pure Happiness SPF 50 PA++++ Sunscreen

Evening Routine:

1. Pure Happiness Gentle Brightening Face Wash
2. Pure Happiness 10% Vitamin C Serum
3. Pure Happiness Moisturizer

Simple routines. Consistent care. Visible confidence.