Brightening Face Serum

Brightening | Pigmentation Support | Antioxidant Protection
Lightweight | Daily Use

Reveal healthier-looking, radiant skin with a gentle yet effective brightening formulation designed to support even tone, hydration, and long-term skin health.

WHY YOUR SKIN NEEDS THIS
Dullness, Pigmentation & Uneven Tone — Gently Addressed

Environmental stress, sun exposure, and daily skin fatigue can lead to uneven tone, dark spots, and loss of natural glow.

Pure Happiness brightening Serum is formulated with a stable Vitamin C derivative and skin-supporting ingredients that help visibly brighten, support pigmentation reduction, and protect against environmental damage without irritation or heaviness.

Designed for consistency. Designed for real skin.

WHAT MAKES IT EFFECTIVE
10% Stable Vitamin C (3-O Ethyl Ascorbic Acid)

A gentle yet effective Vitamin C derivative that helps:

• Improve visible brightness
• Support reduction in appearance of dark spots
• Promote even-looking skin tone
• Provide antioxidant defense

Alpha Arbutin for Pigmentation Support

Helps support a more balanced-looking complexion by targeting uneven tone and dull areas.

Zinc PCA + Hydration Support

• Helps maintain skin hydration
• Supports oil balance
• Contributes to smoother-looking skin

Soothing & Skin-Conditioning Blend

Infused with:

• Turmeric Extract
• Lemon Extract
• Cucumber Extract
• Allantoin

These ingredients help soothe skin and enhance overall radiance.

CLINICAL & FORMULATION HIGHLIGHTS

• 10% stable Vitamin C derivative
• Lightweight, fast-absorbing texture
• Suitable for daily use
• Designed for all skin types

When used consistently as directed.

IDEAL FOR

Skin Types:
Dry | Normal | Combination | Oily | Sensitive

Concerns:
Dullness | Uneven tone | Dark spots | Early signs of aging | Environmental stress exposure

Suitable for: 18+ years

FULL INGREDIENT LIST

Aqua (Water), 3-O Ethyl Ascorbic Acid, Alpha Arbutin, Zinc PCA, Turmeric Extract, Lemon Extract, Cucumber Extract, Allantoin, Glycerin, Propylene Glycol, Sodium PCA, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, and other approved cosmetic base ingredients.

(We can refine exactly as per final approved INCI before publishing.)

OUR CLEAN PROMISE

✔ Paraben Free
✔ Sulphate Free
✔ Mineral Oil Free
✔ Silicone Free
✔ Balanced pH

Skin-first. Gentle by design.

BUILD YOUR GLOW ROUTINE

Morning Routine:

1. Pure Happiness brightening face Serum

2. Pure Happiness premium Moisturizer

3. Pure Happiness SPF 50 PA++++ premium Sunscreen
   

Evening Routine:

1. Pure Happiness brightening face Serum

2. Pure Happiness premium Moisturizer
   

Simple. Consistent. Effective.